THE ULTIMATE DRYING EXPERIENCEFirst drop coming soon
About Luxe Dry

A focused UK microfibre car-care brand.

Luxe Dry is built around purpose-built towels for drying, lower-panel control, interior surfaces and glass.

Who we are

Luxe Dry is an independent UK car-care brand launched in 2026, focused initially on premium automotive microfibre towels rather than a huge catalogue of unrelated products.

The idea behind the range

The towel that works beautifully across a roof is not always the towel you want hanging beside a sill. That observation shaped the first Luxe Dry collection: a large twisted-loop towel for broad panels, a compact twisted-loop towel for lower areas, and a lighter towel for interiors and glass.

UK brandIndependent direct-to-consumer car care.
Three launch towelsDrying, controlled drying, interior & glass.
Purpose-led rangeDifferent formats for different jobs.

Our approach

We keep product claims specific and measurable: towel size, GSM, construction, colour and intended use. We do not believe a higher GSM number automatically makes a towel better for every task.

The launch collection

Apex 1600 is the 60×90 cm flagship drying towel. Compact 1200 is the 40×60 cm lower-panel companion. Interior & Glass 500 is the lighter 500 GSM finishing towel.