Luxe Dry is an independent UK car-care brand launched in 2026, focused initially on premium automotive microfibre towels rather than a huge catalogue of unrelated products.
The idea behind the range
The towel that works beautifully across a roof is not always the towel you want hanging beside a sill. That observation shaped the first Luxe Dry collection: a large twisted-loop towel for broad panels, a compact twisted-loop towel for lower areas, and a lighter towel for interiors and glass.
Our approach
We keep product claims specific and measurable: towel size, GSM, construction, colour and intended use. We do not believe a higher GSM number automatically makes a towel better for every task.
The launch collection
Apex 1600 is the 60×90 cm flagship drying towel. Compact 1200 is the 40×60 cm lower-panel companion. Interior & Glass 500 is the lighter 500 GSM finishing towel.
